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Dwyane Wade is making his mark in China.
The three time NBA champion graces the recent cover of SLAM China magazine.
Wade, who likes to be called “3”, is no stranger to the Chinese market. In October 2012, Wade signed a 10-year shoe deal with Chinese sports apparel company Li Ning.
Wade was heavily criticized for his lack of production during the NBA playoffs and was accused of drawing too much focus to his off court apparel.
However, that attention is winning him a lot of publicity. Wade’s magazine-cover resume includes GQ and Men’s Health (first NBA player to do so).