ONE World Sports inks deal with Chinese Basketball Association

Reading Time: 1 minutes

The Chinese Basketball Association (CBA) will be broadcasted in the United States and Canada thanks to a three-year extension with One World Sports.

In 2011, ONE World Sports was the first network to deliver regular-season U.S. television exposure of the CBA to American sports fans. The network’s multi-platform coverage includes two games per week during the regular season, the CBA All-Star game and all post-season competition, including the CBA Championship Finals series.

The CBA will enter its 20th season and has quickly developed into one of the most competitive professional basketball leagues in the world.

“Only on ONE World Sports can U.S. fans see future NBA prospects and former NBA favorites in the world’s most populous nation — where basketball’s popularity is growing faster than anywhere else,” says Joel Feld, ONE World Sports’ Senior Vice President for programming and production.

Last season, two-time NBA all-star Stephon Marbury led his Beijing Ducks squad to their second CBA championship in front of the most viewers in league history.

Many other ex-NBA talents look to China to give their basketball careers a boost. Sebastian Telfair is the younger cousin of Marbury. Last season, Telfair took his talents to mainland in attempt to shadow Marbury’s success. Telfair’s teammate, Sheldon Williams (drafted by the Sacramento Kings) also went from NBA to CBA.

The 18-team CBA allows two foreign players per team with the exception of the bottom three teams who can carry two foreign born players and one Asian born player (player born outside of China but within Asia).

Nick Bedard (@bedardnick) is the editor-in-chief of Basketballbuddha.com.

Leave a Reply

Your email address will not be published. Required fields are marked *